You should carefully consider who you’re trying to reach with your videos as you evaluate your content and the factors above. Just because your content may include some of these factors does not automatically mean it’s made for kids.Whether the content is advertised to children.Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.Whether the video includes songs, stories, or poems for children.

Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.

Whether the language of the video is intended for children to understand.

Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.

Whether the video includes child actors or models.

as indicated in your video metadata) or the actual audience for the video.

Whether children are your intended audience (e.g.

When deciding whether or not your channel or video is made for kids, you should consider various factors, including: General audience content is not the same as mixed audience.) (This is known under COPPA as “mixed audience” content, which is a type of child directed content.

Children are not the primary audience, but the video is still directed to children based on the factors below.

Children are the primary audience based on the factors described below.

According to the FTC’s guidance on COPPA, a video is child directed (which we call “made for kids”) if: If your video features actors, characters, activities, games, songs, stories, or other subject matter that reflect an intent to target children, it’s likely made for kids.

Age-restricted videos that aren’t appropriate for viewers under 18.

Content that contains sexual themes, violence, obscene, or other mature themes not suitable for young audiences.

Children are not the primary audience, but the video is still directed at children because it features actors, characters, activities, games, songs, stories, or other subject matter that reflect an intent to target children.Įxamples of what may be considered not made for kids include:.

Children are the primary audience of the video.

Made for kidsĮxamples of what may be considered made for kids include: Note: In November 2019, the FTC released more information to help YouTube creators decide if their content is “made for kids” or not. If you are unsure whether your videos meet this standard, we suggest you seek legal counsel. We provide some guidance on what is considered “made for kids” below, but we cannot provide legal advice. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids according to an agreement with the US Federal Trade Commission (FTC) and to help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws.

Video shorts for kids