However, there are some differences in their search algorithms, or at least in how the ranking factors are weighted. Most SEO practices for Google apply to Bing as well, so if you rank high on Google, you’ll probably rank well on Bing. So, having a solid SEO strategy means you need to take Bing into account as well. More time-on-site and converts better than Google traffic. Several cases have shown that traffic from Bing has a lower bounce rate, more page visits, Plus, as the volume of competition is lower, it’ll take less time to see improved ranking results. Generally speaking, fewer websites try to rank on Bing, which means it’s easier to get a higher rank in Bing’s search results compared to Google. Since most SEOs solely focus on ranking in Google, you can get ahead of the competition by optimizing for Bing as well. By ignoring potential customers searching on Bing, you run the risk of losing quite a lot of business. This means that millions of people use Bing every day. In the US, Bing has a market share of approximately 12% on desktop devices. Other search engines such as Bing, Yahoo, Baidu, and Yandex are also present, and in some markets, they take up a significant share of searches. While Google primarily dominates search, they don’t have exclusive control.

Why you should track keyword rankings in Bingīing, owned and operated by Microsoft, is the second-largest search engine globally.

Keyword rank tracker tool